Google Ads Video Exam Questions And Answers

Q. 1  What can you use to connect with people based on their purchase intent?

  • Custom affinity audiences
  • Similar audiences
  • ustomer Match
  • Google’s in-market audiences

Q. 2  Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

  • Clickthrough rate (CTR) and cost-per-click (CPC)
  • The targeting options that were used
  • View rate, cost-per-view (CPV), and follow-on views
  • View rate and cost-per-click (CPC)

Q.3  What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

  • Video Performance Data
  • Google Ads Reporting
  • YouTube Analytics
  • Google Brand Lift

Q.4  What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

  • The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
  • The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  • The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
  • The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding

Q. 5  Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

  • Google Shopping Insights
  • Google Trends
  • Google Correlate
  • Google Surveys

Q6.  Google helps marketers connect with people using what three kinds of data?

  • Declared, social, and offline
  • Demographic, purchase intent, and declared
  • Declared, matched, and demographic
  • Passion, purchase intent, and personalization

Q.7  You can see average video-view duration metrics in:

  • the “Campaigns” tab in Google Ads
  • Google Analytics
  • reports in Google Ads
  • the “Audience retention” tab in YouTube Analytics

Q.8  If your client wants a specific reach for a specific price on YouTube, you should use:

  • reservation buying
  • affinity audiences
  • TrueView video ads
  • placement targeting

Q.9  The best way to reserve an ad is to:

  • Create a standard video campaign
  • Enter specifications on the “Reservation” tab
  • Create a reservation campaign in Google Ads
  • Contact a Google sales representative

Q.10  An advertiser can:

  • combine an Google Ads remarketing list with a Masthead ad unit
  • remarket video ads from the Search Network on the Display Network
  • target viewers who are watching competitors’ ads on YouTube
  • optimize remarketing by raising bids on topics or channels that generate the greatest ad response

Q.11  In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

  • Fine tune her target audience
  • Shorten the video ad’s duration
  • Add a call-to-action (CTA) overlay
  • Rotate two or three different video ads

Q.12  You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

  • In the Google Ads Help Center
  • Through a Google representative
  • In the Google Display Specifications site
  • Through the third-party request form

Q.13  John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

  • In-market audiences
  • Similar audiences
  • Demographic targeting
  • Gmail ads

Q.14  TrueView video campaigns can include:

  • other video formats
  • videos uploaded directly to YouTube
  • text
  • images

Q.15  What does digital media offer that TV advertising does not?

  • Upfront deals
  • Demographic targeting
  • Real-time optimization
  • Reach

Q.16  If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

  • only on targeted topics
  • only on targeted affinity audiences
  • on targeted topics and affinity audiences
  • only when targeted topics and affinity audiences match

Q.17  True or False: More than one YouTube account can be linked to a Google Ads account.

  • True
  • False

Q.18  True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

  • True
  • False

Q.19  Video remarketing is a way to optimize:

  • cost-per-view (CPV) bidding strategies
  • video campaigns
  • bidding strategies
  • conversions

Q.20  How can you launch Google Preferred and/or Mastheads ads?

  • In Google Ads
  • With Brand Lift
  • Through a Google representative
  • In YouTube

Q.21  In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

  • Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
  • Take it easy — to start, simply go with the default targeting settings while getting used to running an Google Ads video campaign.
  • Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.
  • Use what you know — adjust the settings to mimic those used for a prior successful video campaign.

Q.22  What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

  • You can measure your success using the powerful video performance tools Google Ads Video Analytics and YouTube Analytics.
  • You can reach a targeted audience on YouTube and with partners across the Google Display Network.
  • You can set up a video campaign in just a few minutes.
  • You can tell a personal brand story.

Q.23  For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set. What could she incorporate in her video to help humanize her brand?

  • Feature animation
  • Collaborate with a YouTube creator
  • Add music
  • Use humor

Q.24  What does linking a Google Ads account to a YouTube account let an advertiser do?

  • Access more video reporting metrics
  • Add a frequency cap
  • Create a remarketing list
  • All of the listed answers are correct

Q.25  _________ ads can be created and managed through Google Ads.

  • Reserve-bought
  • TV
  • Masthead
  • TrueView

Q.26  Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

  • A one-off video in which the brand is highlighted
  • An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
  • A creator video in which the brand’s message is integrated or shared via a “shout out”
  • A series of brand videos in which the creator is mentioned throughout

Q.27  True or False: You can use contextual targeting with videos.

  • True
  • False

Q.28  Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

  • Display remarketing
  • Topic targeting
  • Dynamic remarketing
  • Similar audiences

Q.29  True or False: Video ads may appear in videos marked “Private” on YouTube.

  • False
  • True

Q.30  Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

  • YouTube
  • Your local newspaper
  • TV
  • Radio

Q.31  Linking a YouTube channel to a Google Ads account lets you:

  • manage one channel from one Google account
  • use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts
  • manage multiple channels from one Google account
  • manage one channel from one Google account and let multiple people manage a channel

Q.32  What is the Google Network?

  • A network of partner websites that will show your ad.
  • A network of hardware devices, including chromebooks and android phones where your ad can appear.
  • The collective term for Google’s professional support staff that can answer your Google Ads questions 24/7.
  • The term that embodies all of the places where your ad can appear.

Q.33  Which is a best practice for a successful TrueView in-stream ad?

  • Include a strong call-to-action so the viewer knows what to do
  • Use at least 3 types of targeting to find out which performs best
  • All of the listed answers are correct

Q.34  A client who wants to advertise before, during, or after popular videos on the Display Network should:

  • add a call-to-action (CTA) overlay to video ads
  • create a video ad campaign
  • bundle display ads for each target audience
  • add the keyword “video” to relevant campaigns

Q.35  Which of these can be created to run on the Display Network?

  • Homepage expandable Masthead ads
  • Dynamic ads
  • TrueView ads and Dynamic ads
  • Lightbox ads

Q.36  What are the three components in the YouTube ecosystem?

  • Creators, agencies, and publishers
  • Fans, creators, and advertisers
  • Brands, publishers, and advertisers
  • Fans, publishers, and producers

Q.37  Which ad rotation option can’t be used for video campaigns?

  • Optimize for conversions
  • Optimize for clicks
  • Optimize for views
  • Rotate evenly

Q.38  What are best practices for creating a TrueView in-stream ad?

  • All of the listed answers are correct
  • Deliver the most important message early in the video
  • Add a call-to-action (CTA) overlay
  • Provide clear next steps so customers can take action

Q.39  To run a TrueView video ad, the video must be uploaded to:

  • any video hosting site
  • YouTube, with the privacy settings changed to “Public” or “Unlisted”
  • YouTube, with the privacy settings changed to “Private”
  • an advertiser’s website

Q.40  What are the targeting options for Mastheads?

  • Affinity and remarketing
  • Topics and remarketing
  • Affinity, remarketing, and topics
  • Visitors to the YouTube homepage in a targeted country

Q.41  Which can an advertiser include in a TrueView video ad to increase interactivity?

  • An animated GIF
  • A scrolling banner
  • A blinking border
  • A card

Q.42  Which can be done in YouTube Analytics?

  • Check the conversion volume
  • Check engagement reports
  • Check the count of TrueView earned actions
  • Create remarketing lists

Q.43  What’s the maximum length a TrueView video ad can be?

  • There isn’t a time limit
  • 1 minute, 30 seconds
  • 7 minutes
  • 30 seconds

Q.44  You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

  • Google Ads
  • Through a third-party provider
  • Through a Google representative
  • YouTube

Q.45  The most effective way to control the number of times someone sees an ad is by:

  • Setting a frequency cap
  • Setting a lower cost-per-view (CPV) bid at the target group level
  • Lowering bidding levels
  • Monitoring audience retention metrics with YouTube Analytics

Q.46  Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

  • Ad impressions, users who have downloaded the app
  • Ad impressions, users who haven’t downloaded the app
  • Ad impressions, users who have subscribed to her company’s video channel
  • Users who have subscribed to her company’s video channel, users who haven’t downloaded the app

Q.47  A click on a companion banner:

  • All of the listed answers are correct
  • counts as a view even if the person hasn’t watched 30 seconds of the ad
  • can direct to a YouTube channel
  • can direct to an external URL

Q.48  An advertiser can use a remarketing tag to target people who’ve:

  • searched on YouTube for videos about products like hers
  • set up multiple YouTube accounts
  • posted videos on YouTube that mention her products
  • subscribed to or unsubscribed from her YouTube channel

Q. 49  People are added to an advertiser’s video remarketing list when they:

  • watch, comment on, like, or share a competitor’s YouTube video
  • watch, comment on, like, or share the advertiser’s YouTube video
  • sign in to YouTube
  • click a text ad in Google search results

Q.50  Why is average view frequency important to measure?

  • It tells you how many people are viewing the ad
  • It shows how often the average person sees or interacts with the ad
  • It shows you how engaged people are with the ad
  • It lets you continually track conversions

Q.51  What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?

  • 0.2
  • 0.11
  • 0.02
  • 0.09

Q.52  Which of these remarketing lists can be used for a video campaign?

  • All of the listed answers are correct
  • People who skipped the advertiser’s TrueView in-stream ads
  • People who watched certain videos on the advertiser’s YouTube channel
  • People who clicked the +1 button on the advertiser’s Google+ page

Q.53  TrueView video ads can be especially effective for driving what goals?

  • Awareness and consideration
  • Consideration and action
  • Only awareness
  • Action and awareness

Q.54  Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

  • It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.
  • It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
  • It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
  • It can be set up in Google Ads in a few steps.

Q.55  The initial remarketing list size for video campaigns includes users from the past:

  • 540 days
  • 30 days
  • You can’t include visitors from past days
  • 15 days

Q.56  With YouTube Analytics, you can track metrics on:

  • YouTube session length
  • TrueView ad skip rates
  • cost per channel visit
  • playback locations

Q.57  How can an advertiser calculate the view rate of a video campaign?

  • By dividing the number of clicks by the number of views
  • By dividing the number of views by the number of impressions
  • By dividing the number of impressions by the number of clicks
  • By looking at the percentage of viewers who watched the video until the last quartile

Q.58  An advertiser is charged for viewing a TrueView video discovery ad when someone:

  • clicks and views the first frame of the ad
  • watches a TrueView in-stream ad after watching a TrueView video discovery ad
  • watches the entire ad
  • shares the ad

Q.59  Video advertising on YouTube lets you:

  • pay a single monthly fee
  • use pay-per-report analytics and pay a single monthly fee
  • use pay-per-report analytics and pay for click-throughs only
  • use free video analytics

Q.60  These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

  • Creators
  • Fans
  • Networks
  • Brands

Q.61  What does average view frequency measure?

  • The average number of channel views
  • The average view rate for the ad
  • The average number of times people have viewed the ad
  • All of the listed answers are incorrect

Q.62  True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts.

  • False
  • True

Q.63  What is Masthead billing based on?

  • A flat daily fee
  • Impressions and clicks
  • Clicks
  • Impressions

Q.64  A TrueView video discovery ad needs to be:

  • less than 30 seconds
  • more than 30 seconds
  • There isn’t a time limit
  • about 2 minutes

Q.65  TrueView video discovery ads can run on:

  • The Display Network only
  • YouTube and the Display Network
  • YouTube only
  • The Search Network and the Display Network

Q.66  Which devices can an advertiser target with a mobile video Masthead?

  • Android only
  • Both mobile and tablet
  • Mobile only
  • Tablet only

Q.67  Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

  • A direct call-to-action (CTA)
  • His company logo
  • His company’s brand name
  • Background music

Q.68  With a Masthead ad, an advertiser can reserve:

  • YouTube search pages
  • The YouTube homepage
  • Specific channels
  • Specific videos

Q.69  Call-to-action (CTA) overlays are compatible with:

  • Any TrueView ad format
  • TrueView in-stream ads only
  • TrueView video discovery ads only
  • TrueView TrueView video discovery ads that are at least 30 seconds long

Q.70  TrueView in-stream ads can appear on:

  • the Google Play Store
  • Google search results and YouTube watch pages
  • YouTube Mastheads
  • YouTube watch pages

Q.71  _________ are optional, clickable thumbnail images that accompanies TrueView in-Stream ad.

  • Companion banners
  • TrueView video discovery ads
  • Companion Mastheads
  • YouTube Mastheads

Q.72  True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

  • True
  • False

Q.73  The standard companion banner size for TrueView in-stream ads on YouTube is:

  • 300×600
  • 300×250
  • 300×60
  • 300×80

Q.74  If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

  • Sales and purchase intent lift
  • Views, impressions, unique users, awareness lift, and ad recall lift
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Clicks, calls, and sign-ups

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