If you probably know what “Search Engine Optimization” is. It is quite commonly called SEO. Lets See In brief Search Engine Optimization, types of SEO techniques, the strategies involved in these processes etc.
What is Search Engine Optimization?
Search Engine Optimization is the process of bringing our website or blog on to the top of the search engine result pages (SERPs). This SEO is basically classified into two types.
- On-Page Optimization
- Off-page Optimization
What is On-Page SEO Techniques?
The process of updating elements such as coding, text, images etc within our website or blog is called on-page optimization.
What is Off-Page SEO Techniques?
The process to collecting back links, which point to our website, is called off-page optimization.
Both, the on-page and off-page optimization can be done in the following three ways:
- White Hat SEO Techniques
- Black Hat SEO Techniques
- Gray Hat SEO Techniques
White Hat SEO Techniques
In White Hat SEO Most Of the techniques are done to pleease the users and not to please the search engine. Experts say that use organic or ntural way to increase your website ranking as per search engine rules and regulations.
Experts call the White Hat SEO as the most organic/natural way of SEO process which follows search engine rules and policies. The main goal of these techniques would be to increase the user experience and website usability.
Black Hat SEO Techniques
Black Hat SEO techniques are completely opposite to White Hat SEO techniques. The website might get penalized if we keep practising such black hat techniques. This can be done through a completely automated process through bots, programs, tools etc., without any human involvement. Here, the process is of implementing the techniques agains search engine rules and regulation. Here Website is focused on for search engine not for user experience and website usability.
Gray Hat SEO Techniques
It is the combination of both White Hat SEO techniques and Black Hat SEO techniques.
50 Best On-Page SEO Techniques to rank in the 1st page with zero Back links.
I have listed must-have 50 on-page techniques under categories, which I have further divided into 10 Groups, for better understanding.
These HTML tags are the first and most important technique in on-page Search Engine Optimization.
1. Page Title
The page title or post title is the title which appears as a first thing on the website or webpage on the top. The title can be around 60 to 90 characters limit. And also, make sure your post title always comes with H1 tags.
2. SEO Title
Google and other major search engines take the SEO title and display it in the search engine result pages. Google typically displays the first 55 to 65 characters (with space). So make sure your SEO title would be around 60 characters. You can check the SEO title by hovering your mouse pointer over the browser tab. The page title and the SEO title can either be the same or slightly different.
<title>60 Best On-Page SEO Techniques for 1st Page Result with Zero Off-page Work</title>
Meta tags are introduced only for Meta search engine, to understand about the webpage, and it is not visible to the users in the browser. Let’s see how this can help us:
3. Meta Description
Meta description is helps in ranking indirectly. It is one of the best places to place our keywords. Meta description helps increase the click through rate (CTR) in the SERPs. CTR is again one of the ranking factors in SEO. Most of the search engines display the keywords in the description in bold format.
<meta name=”description” content=”your meta description goes here”>
4. Meta Keywords
Meta keywords are the place where we can add our main and important keywords. 10 to 15 keywords are suggestible. Keywords is always separated by commas.
<meta name=”keywords” content=”keyword 1, keyword 2, keyword 3″/>
5. Meta Robots
Meta robots are another special html tag where we tell the robots or bots to either index or not index our website page.
<meta name=”robots” content=” index, follow”>
The above example means that we tell the robots to index or scan all the webpage content and we allow robots to follow all the links.
<meta name=”robots” content=” noindex, nofollow”>
The second example means that we do not allow robots to either index the webpage for the blog page or follow any of the links which is available in that particular page.
6. Meta Author
In this tag, we can add the author’s name of the particular blog post. This is mostly applicable for blogs and article pages. We can ignore this tag if we have ecommerce or shopping websites.
<meta name=”name” content=”Mahesh Gangurde”>
7. Meta Language
A Meta Language tag is basically used to signify what language the website content is written in.
<meta name=”language” content=”English”>
Schema Tags (For Google+)
Schema is nothing but micro data that makes it much simple for search engines to parse the content on our web pages more effectively so they can serve relevant results to users based on search queries.
8. Page Type
Page type is one of the most important schema tags where we need to tell the search engine about the type of our webpage. These types can be web pages, articles, book reviews, events, movies, products, local businesses, organizations, persons etc.,
<div itemscope itemtype=”[Type]”>
9. Name (140 Char)
This the title attribute of the rich snippet and should be limited to 140 characters.
<h1 itemprop=”name”>On-Page SEO Techniques 2018</h1>
10. Description (185 Char)
This is the description of the rich snippet and should be limited to 185 characters.
<h2 itemprop=”description”>The best 60 On-Page seo techniques you can find to rank in #1 position</h2>
This is the image of the rich snippet with an optimal size of 180 x 120. Google+ will shrink this image, but if it is too small, it will not be displayed.
<img itemprop=”image” src=”(image-url)”/>
12. Quality/Unique Content
Only with quality content you can attract a lot of people to check out your posts. The uniqueness in your content makes users want to go through the work you do. This gives your website an ranking in search engine ranking.
13. Content Structure
In your website or blogs must contain introduction, body, and conclusion. While writing the body for the page/post, you can also add points instead of paragraphs to make it more engaging. This will encourage more viewers to visit your website, thus increasing the traffic there.
14. Word Count (850 Words Min)
The word count should at least be a less than 1000 word so the content looks good enough. This is not the minimum word count to publish a blog, but a minimum of 850 words makes your content’s readability higher.
15. Update Constantly (2 Blogs Per Week)
It is important to keep your website and the users updated to get an SEO ranking factor. Try to post at least 1 or 2 blogs per week, thus ensuring that your website stays constantly updated.
16. Keyword in Title
Make sure that at least one of your keywords comes in both, SEO title as well as post/page title. Search engine gives more priority for first three words in both post title and SEO title. So, if possible, try to place the keywords within the first 3 words.
17. Keyword in Summary
Placing the keywords in the first paragraph, precisely, in the first line and if possible, place it in the first word of the introduction line.
18. Keyword in Conclusion
In our blog wee must have a conclusion part. And make sure you add at least one keyword in the conclusion part.
19. Keyword Density
There are no specific rules and policies for the usage of keyword density. But as per 1000+ experiments, we understand that the keyword density of 3 to 5 % works well.
20. Long Tail Keywords
When we come to the keyword part, long tail keywords are always high yielding ones when compared to single or double word keywords. Also, the competition is very low but we can rank it very soon for the long tail keywords.
21. LSI Keywords
LSI is nothing but Latent Semantic Indexing keywords. They are keywords that need not essentially be synonymous to your keywords but are semantically related to them.
The bold option is useful when you want to highlight the important words/sentences of your content. The words that are made bold catch the viewers’ attention quickly than the normal words.
If there are important keywords in your answer that you want the users to see or if there are catchy sentences that you want them to check, then you can use the italic option to italicize that particular word/sentence, thus making it easier for them to locate.
If there are certain key points in the blog that are required to be highlighted, then we use quotations and mark them to make sure they get more attention. These are called blockquotes.
25. Ordered List
Ordered lists are when the points in your content are numbered. There are numerous options to customize the numbered list.
26. Unordered List
Unordered lists are when you use bullets instead of numbers for your content. Bullets can also be customized.
27. H1, H2, H3
Every blog/post can be given at least three headings. The first heading or title of the blog is automatically assigned H1. You can use H2 for the sub-headings of your post. And H3 is for sub-sub headings, if any, on the post. Make sure to use all the three types for better credibility.